Artist

ABOUT (ARTIST; STUDIO; VALUES)

Hello, my name is Jasna. I have been lucky to embark on multiple professional journeys in my life on three different continents - Europe, the USA and Australia. I was a linguist, a social worker and a website designer. I then became a jewellery artist. The first three careers finished prematurely for various reasons. That finally gave way to my current and favourite profession. I always knew that my calling involved some sort of visual art, and I chose jewellery art for a few reasons – it is a perfect opportunity for small projects, many happy customers, big exposure and steady sales.

I am an impulsive doer - a creator. I have always been an inventor, always adventurous in my creativity. I remember constructing a leather bag and sandals with no tools when I was 15. The sandals fell apart a few days after the launch, while the lovely leather bag which I stitched with thick hessian rope dazzled my friends and family for much longer. Of course, I then started making earrings and rings from wire and air-drying clay for all my friends. And these occasional creative escapades retained a safe and happy place throughout my life.

The excitement of creating inspired me to continue learning more and creating jewellery pieces regularly, which culminated in my decision to commit to it full time. I founded BoldRay Designs in 2006 as a small-scale boutique arts business based in Sydney. I named my business after a made up story that I told to my young children. Hoping to instil in them a sense of being special and unique, I created an adventure, describing the beauty of a single ray of light that shines through the clouds and rises above all darkness just to paint a magnificent rainbow. And that is exactly what I want for my jewellery – to be bold and striking, to excite and delight.